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About Us
Founded
in 2005, Richfield is a Midwestern-based employee
benefits brokerage firm dedicated to helping employers
maximize their investments in their employee benefit
plans and improve the overall financial well-being
of their employees.
On the surface, our clients hire us because they want
to:
- Reduce their overall employee benefits costs
- Ensure their employee benefit plans are competitive
- Mitigate their fiduciary risk and eliminate compliance
gaps
- Improve their employee education and communication
efforts
- Contribute to their success with new and/or better
ideas
On a deeper level, they partner with us because we:
- Ask them good questions and listen to their answers
- Roll up our sleeves and do the heavy lifting for
them
- Provide reliable service and unbiased recommendations
- Give them and their employees something special and
useful
- Won’t “nickel and dime them to
death”
In the end, we do whatever it takes to help our customers
get more.
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Adviser
Biographies
George has spent the past
thirty-seven (37) years helping individuals and organizations protect and invest for their future.
He is committed to helping his clients use insurance and securities products to prepare for and
thrive during various, key life stages.
George earned both his Master of Science and Bachelor of Science degrees from the University of
Wisconsin – Milwaukee. He has been an NASD/FINRA licensed securities representative since 1980,
and has held his life, health and accident insurance licenses since 1973.
Prior to his career in
insurance and securities, George was an economics
instructor in the University of Wisconsin system.
Tony
has spent the past fifteen (15) years helping
companies manage and maximize their
employee benefit plans. He is committed to helping
businesses compete in a rapidly changing global
economy and to helping workers save, invest and
protect for a brighter future.
Tony earned a Master
of Arts degree from The Ohio State University and
Bachelor of Science degree from the University
of Wisconsin – LaCrosse.
He was conferred as a Certified Employee Benefit
Specialist
(CEBS) through the International Foundation
of Employee Benefit Plans and the Wharton School
of the University of Pennsylvania.
Tony is a FINRA
Series 7 and 63 Registered Representative, a NASD
Series 65 Registered Investment Advisor, and holds
his life, health and accident insurance licenses
in multiple states.
Prior to his career in employee
benefits, Tony served as a U.S. Army Field Artillery
Officer.
News & Notes
Richfield recently introduced the Financial Readiness
$tudyhall®, an online tool designed to give
employees access to real-time, web-based financial
education events hosted by a knowledgeable instructor. Events
include the full curriculum of Financial Readiness
workshops and narrowly-focused special topic sessions.
According to Tony Verheyen, President of The Richfield
Companies, “the Financial Readiness $tudyhall® tool
allows employers to expand their existing financial
education curriculum and employees to receive personalized
attention without costing either more money.”
Richfield is pleased to share the aggregate results
of the Financial Readiness workshop satisfaction
surveys accumulated during the past three years:
- 98.0% of all attendees rated the information
presented as “Excellent” or “Good”
- 98.3% of all attendees rated the workshop presenters
as “Excellent” or “Good”
- 98.6% of all attendees rated the overall workshops
as “Excellent” or “Good”
Richfield provides each customer with a brief
report summarizing survey results, so existing
education resources can be maximized and financial
education opportunities can be expanded based on
employee input.
These results also reflect highly on the joint effort
between Richfield and its customers to help American
Workers save, invest and protect adequately for all
of their dreams
In response to customer requests for more employee
financial education, Richfield recently introduced
two new Financial Readiness workshops:
- Advanced Investment Concepts expands
employee understanding of risk, asset classes,
performance metrics, and work- and public-domain
resources
- Keep More of What You Earn teaches
employees how to maximize budgeting, spending
and savings opportunities
Similar to other advanced courses developed by Richfield,
these workshops help our customers increase
productivity, loyalty and engagement by improving
personal financial decision-making by rank-and-file
employees.
We are pleased to announce that one of our Financial
Readiness Services clients, M. A. Mortenson Company, was recently named
by PlanSponsor Magazine as its Corporate Plan Sponsor of the Year for
efforts to educate teammates about issues related to personal finance.
Mortenson is a privately-held diversified construction
company headquartered in Minneapolis, MN, and engaged
in construction projects throughout the United States
and around the world. The organization cares deeply
about its teammates, strives for excellence in everything
it does, and exemplifies the role business leaders
play in building stronger communities.
To learn more, click here.
Richfield and its client, M. A. Mortenson Company,
received two prestigious awards from the Profit
Sharing/401(k) Council of America (PSCA) for employee
communications and education.
Both companies’ efforts
to provide financial readiness materials and workshops
were recognized in the “Retirement Readiness” category,
and the combined efforts of Mortenson, Richfield
and the client’s 401(k) administrator merited
a “Best of Show” award.
To learn more,
click here.
Richfield and its client, Coakley Bros. Co., were
featured in the Milwaukee Journal-Sentinel in an
article written by Avrum Lank titled “Fiscal
Fitness At Work.”
The article illustrates
the need many workers have for obtaining objective
financial education and the value forward-thinking
employers place on a financially healthy workforce.
To Peggy Coakley, President of Coakley Bros. Co., “teaching
workers the ABCs of personal finance is as important
as encouraging them to stop smoking or to lay off
fast food.”
To learn more, click here.
In response to employee feedback gathered during
the Financial Readiness Basics workshops conducted
in Fall, 2006, Richfield will introduce two new
financial readiness workshops to its clients and
their employees in Summer, 2007. These new “elective” workshops
build on concepts and lessons taught in the general
financial planning workshop, but focus exclusively
on helping workers better understand basic estate
planning and debt management concepts, tools and
resources.
Richfield had a great time conducting the Basic
Financial Readiness workshop with three clients
during the Fall, 2006. We will begin another round
of these workshops for other clients in early 2007.
This workshop combines general financial planning
concepts with proprietary tools and other resources
to help employees create their own financial plan.
Survey feedback provided by employees reported
very high satisfaction with and likely adoption
of many of the presented concepts. Let us know
if you would like to hear more about the survey
results.
At a time when uncertainty reigns in the medical
and retirement plan arena, some plan sponsors considered
offering group legal plans. While group legal plans
have been around for over three decades, they are
still relatively rare. Plan Sponsors who take a
close look at programs offered by better carriers
will find these plans to be easy to enroll, easier
to administer, and relatively inexpensive. In some
industries, Plan Sponsors may also find their employees
to be unconvinced by the popular rhetoric and skeptical
of the plan benefits. Overall, we are impressed
with these programs and believe they will become
very popular with Plan Sponsors in the next few
years.
Plan Sponsors were eager to capitalize on a relatively
calm year by marketing and/or renegotiating their
life and disability plans. A number of solid carriers
aggressively pursued new client opportunities by
offering better benefits (ex. higher guarantee
issue limits and relaxed EOI requirements on additional
life) at considerably lower rates. We believe this
trend will continue in 2007 and Plan Sponsors will
be rewarded for the effort made to market and/or
renegotiate these plans.
While Plan Sponsors have long contemplated FMLA
administration outsourcing, 2006 may have been
the tipping point for many. Sales reps for many
of the major FMLA Administrators reported surging
sales activity throughout the year, and proposals
were attractive in terms of both price and service.
The opportunity to transfer this burden to a third
party will remain attractive to HR & Finance
in coming years, but Plan Sponsors who decide to
outsource must pay careful attention to the growth
of the vendor, implementation management and ongoing
flexibility.
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